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Holistic Digital Marketing and Product Development Skills that Transfer Across Industries

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Certified Lean Six Sigma Green Belt and skilled in DMAIC process improvement method. 

Customer Experience

 

  • Customer Journey Mapping and Touchpoint Analysis

 

  • Customer Acquisition and Audience Development

 

  • Customer Onboarding Engagement and Retention

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  • Customer Winback, Saves and Reactivation

 

  • Customer Referral and Co-creation

 

  • Employee Change Management & Recognition

 

  • LTV, ARPU, NPS, CPA Analysis

Digital Media and Marketing

 

  • Paid: display, social, content, search, mobile, email, programmatic, retargeting, affiliate, native, influencer

 

  • Email Marketing

 

  • SMS and In-app Notifications Marketing

 

  • Video and Content Marketing

 

  • Gamification, Sweepstakes and Contests

 

  • Landing Page Testing and Conversion Optimization

Database Marketing

 

  • Database Architecture and Structure Analysis

 

  • Customer Data Mining, Profiling, Segmentation

 

  • Modeling: Attrition, Affinity, Propensity

 

  • P&L and Customer Lifetime Value Analysis

 

  • A/B and Multivariate Testing

 

  • Channel Tagging and Attribution

 

  • Marketing Automation

 

  • Data Hygiene, Processing and Governance

Agile Digital Product Development

 

  • Needs Research and Gap Analysis

 

  • Competitive Landscape Analysis

 

  • Value Proposition and Business Case Development

 

  • Prototype and Minimum Viable Product Development

 

  • User Experience Research and Testing

 

  • Product Roadmap Development: velocity, burndown rate

 

  • Product Management: Story, Epic, Task, Spike, Backlog

 

  • Run Daily Scrums and Own Project Management

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